Our PR outreach helped make Bend, Oregon mixed-use neighborhood NorthWest Crossing one of Cottage Living's "Top Ten Cottage Communities." Better yet, the magazine told us they wanted to hold an event on-site at NorthWest Crossing! But when the magazine canceled the event due to economic conditions, NorthWest Crossing didn't let it phase them. They resolved to host a festival to rival all festivals, which they dubbed the Hullabaloo.

 

An ad campaign, "Do you Hullabaloo?" was coupled with public relations outreach to promote this two-day festival that included live music, sports, vendors, beverages, food and children's activities. Cottage Living gave NorthWest Crossing prime placement in their May issue to promote the event on a national level, while local press ran several stories leading up to the festival.