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Saving the world from lukewarm beverages

Hydro Flask is one of our newest clients and we’re wasting no time getting them in the spotlight. This maker of innovative double wall vacuum insulated flasks hired Campbell to get them media coverage in a wide variety of categories, from outdoor to yoga to natural foods to golf.

Knowing that everyone who meets a Hydro Flask eventually has that ah-ha! moment (you know, when you leave  your windows up in your car on a 100 degree day, go away for 8 hours and come back, only to find that the ice has barely melted and the water could not be colder!), we decided to speed up the process and give media their ah-ha! right off the bat.

We have been steadily shipping Hydro Flasks filled with ice via 3-day ground to editors and writers across the country. The feedback has been tremendous. When they open their flasks, knowing there has been a lag time, there is always an incredulous, enthusiastic reaction.

Already we’ve gotten the company coverage in key national outlets including Men’s Health online gift guide (talk about reach!) and several regional magazines and newspapers. We’ve also helped Hydro Flask secure a Best in Show Award from Gear Institute.

SAVING THE WORLD

from lukewarm beverages

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