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BendBroadband is a national award-winning cable broadband, broadcast and telephone company that turned to Campbell to launch of its Vault data center. 

To celebrate the LEED-Gold certified Vault we created a beautiful, creative press kit that mimicked the high-security entry door of the Vault, wrote the press materials and loaded them on a Vault logo-branded bamboo USB drive (to drive home the green message) and conducted national outreach. We also invited media to privately tour the Vault with top executives. Then we followed up with tailored pitches and placed feature articles.

The Vault: anything but secret!

In the first month we garnered 13 articles/stories in the national cable industry and data center industry publications as well as in the NW region where BendBroadband and its potential clients are based. Since then we have generated an additional 34 stories for the Vault, and 100 for the Vault and BendBroadband combined. We’ve placed feature stories including an article we penned that appeared on the cover of Mission Critical magazine!

Top secret data but not a top secret story

 but not a top secret story

TOP SECRET DATA

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